'Oh, do it
Oh, do it
Do the hustle, do the hustle' – Van McCoy
As South Africans, we have redefined the word 'hustler'. Traditionally, being called a hustler was a negative thing, something unprofessional that doesn't end in legitimate success and wouldn't lead to being seen as a bona fide entrepreneur.
So, what is a hustler, you might ask? A hustler is someone who is in the right place at the right time. Being a hustler means that you are resourceful, hardworking and determined to succeed. You make your own luck, follow your own path and don't just join the conversation, but create it. Being a hustler means making your own Felix Felicis (Yes, the liquid luck potion from Harry Potter, you nerd!). It means knowing that hustling is a 24-hour job, but working 25.
As a proudly South African hustler, you have the following charateristics:
- You have a clear vision, passion, goals and hella self-belief.
- You absolutely love what you do; your hustle doesn’t feel like work.
- You don’t sweat the small stuff.
- You understand that rejection is part of growth and achieving the end goal.
- You understand the importance of a long-term vision.
- You're a cold caller with no fear of asking for help.
- You're always striving to be better.
- You're curious and consistently looking to gain new skills.
- You care about people and value diversity.
- You understand how your hustle impacts society at large.
- You're not afraid of taking risks